Categories
Game

Niantic is making an augmented reality basketball game with the NBA

Pokémon Go developer Niantic is creating a new augmented reality mobile game with more big-name partners: the NBA and its players’ association. NBA All-World will task you with exploring your neighborhood to find some of the league’s stars such as Chris Paul, Steph Curry and James Harden. You can challenge and compete against virtual players in mini-games like three-point contests before recruiting them to your team.

NBA All-World players will be able to deck out their NBA stars in custom apparel. Polygon notes that you can also improve your squad with items you find out in the wild at places such as sporting goods stores and convenience stores. You’ll have the chance to battle others in one-on-one matches with swipe-based commands too. These encounters will be available at various locations, including real-life basketball courts.

Following Pokémon Go and Pikmin Bloom, Niantic has a few other games in the works. Transformers: Heavy Metal is in beta, but it’s only available in a few countries for now. The same goes for Peridot, a modern AR take on Tamagotchi.

It’s not yet clear exactly when Niantic will release NBA All-World, but the game will soon enter a soft launch period. You can sign up for updates if you’re interested.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

Repost: Original Source and Author Link

Categories
Game

Steam games are coming to Nreal’s augmented reality glasses

Nreal users can now play some Steam games on their augmented reality glasses. The Chinese company has released the beta version of “Steam on Nreal,” which gives users a way to stream games from their PC to their AR eyewear. Nreal admits that installing the beta release will require a bit of effort during the setup process, and the current version is not optimized for all Steam games just yet. It will work on both Nreal Light and Nreal Air models, though, and it already supports some popular titles like the entire Halo series. 

To note, users can already play games on Nreal’s glasses by accessing Xbox Cloud Gaming on a browser inside the company’s 3D system called Nebula. But Steam on Nreal will give users who don’t have Xbox accounts the opportunity to see what gaming on the device would be like. Company co-founder Peng Jin said the beta release is “meant to give people a glimpse into what is possible.” He added: “AAA games should be played on a 200-inch HD screen and they should be played free of location restrictions.”

Nreal launched its Light mixed reality glasses in 2020 after a US court ruled in its favor for the lawsuit filed by Magic Leap. The American company accused its former employee Chi Xu of using stolen secrets to set up Nreal, but the court decided that Magic Leap failed to make any viable claim. In 2021, Nreal launched a new model called Air that was designed with streaming shows and playing mobile games in mind. Air looks more like a pair of ordinary sunglasses than its predecessor does, and it also comes with a better display.

In an effort to offer more content and perhaps entice those on the fence to grab a pair of its glasses, Nreal has also announced AR Jam, an online international contest for AR developers that will kick off on June 27th. Developers can compete in various categories that include at-home fitness, art, games and video, with each one having a $10,000 grand prize. Those interested can head over to the company’s Developer page for more information.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

Repost: Original Source and Author Link

Categories
Tech News

Want to add augmented reality to your marketing? Aryel AR now makes it possible

TLDR: Aryel AR Marketing is a first of its kind web platform that allows businesses and brands of any size to launch their own cool new augmented reality marketing campaign.

Remember Pokemon Go? Of course you do. For a couple months back in 2016, it was practically the only thing anybody was talking about. Heck, this very website even ordered its employees to start playing (no really, we did! Sort of…

Whenever you saw someone in public seeming to wander aimlessly with eyes locked on a smartphone screen, there was a good chance they were chasing a Bulbasaur, a Jiggypuff, or an ever-elusive Ho-Oh. Beyond game hysteria, Pokemon Go was also one of the first widespread instances of augmented reality reaching into the general public in a big way. 

Five years later, you might think AR is still only something a massive company like Amazon could do, but Aryel AR Marketing is now the first web AR platform to help even small businesses bring the fun of augmented reality into the marketing campaigns.

Launched back in December, Aryel offers brand managers big and small a cool, innovative means of getting their product in front of consumers in an incredibly fun and engaging way.

https://www.youtube.com/watch?v=LCGYN7yKKm0

Best of all, a business manager can launch an Aryel AR campaign without knowing anything about coding just by answering a few questions and making a few easy drag-and-drop decisions.

There archive is already stocked, including more than 300,000 ready made AR assets you can drop into your campaign. Video, audio, images, 3D objects, even call-to-action items are all available, offering an incredible range of freedom to come up with any campaign you like. Aryel also includes the metrics so you can monitor customer behavior in your campaign and even adjust the experience in real time if you want to throw in a curve ball or two.

From visualizing a company’s product onto a customer’s desk, to offering deals for users who find your AR logo or mascot in a nearby park to just creating a fun visual experience in their phone for visitors to a store, the possibilities with Aryel AR are endless.

 For the business leader or brand manager who thinks they’ve tried it all, Aryel AR opens up a whole new augmented reality frontier to inject a whole new energy into your marketing plan. 

Right now, you can lock in a lifetime subscription to Aryel AR Marketing’s services, which include the ability to run up to five active campaigns at once, now at over 90 percent off its regular price. You try out everything Aryel AR has to offer now for just $69.99.

Prices are subject to change.

Repost: Original Source and Author Link