Categories
Game

Blizzard won’t release any more new content for ‘Heroes of the Storm’

Blizzard is ending development on Heroes of the Storm. In a brief , the studio said it plans to support the MOBA “in a manner similar” to games like . Moving forward, Blizzard said fans can expect the company to continue to release patches that address bugs and balance issues “as needed.” However, it has “no plans” to add new content to the in-game shop – which, for the time being, will continue to operate.

“To our Heroes community, we say, ‘thank you,’” Blizzard said, noting it will gift a free in-game mount to players with the game’s next patch. “You continue to be one of our most passionate communities, we’re grateful for your continued dedication and support, and as always, we look forward to seeing you in the Nexus.”

Friday’s announcement effectively caps off what’s been a slow death for the Blizzard-universe MOBA. In 2018, said the studio had made the “difficult” decision to move some of the staff that had been working on Heroes of the Storm to other projects. Since then, the cadence of new content slowed to a trickle. The game’s most recently added hero came in . Blizzard’s abrupt decision to end its support of the Heroes of the Storm esports scene also left many pros .

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Game

Nintendo is buying an animation studio to help create its own ‘visual content’

Nintendo has acquired the Japanese CG production company Dynamo Pictures and plans to rebrand it as “Nintendo Pictures,” the company announced. Its aim with the new subsidiary is to develop visual content using Nintendo IP and focus on “the planning and production of visual content including CG animation.” Dynamo worked with Nintendo before on the Metroid: Other M game also has credits on anime TV series like Evangelion: 2.0

Nintendo is gearing up for its Super Mario Bros. movie starring Chris Pratt, which was recently delayed to April 2023. The live adaptation of Detective Pikachu based on the Pokémon franchise was successful enough that a sequel is in the works, but the last major cinema release was way back in 1993 with Super Mario Bros. starring Bob Hoskins. 

Movies and TV series based on gaming IP are a popular trend at the moment, with movies like Sonic based on Sega’s popular character seeing impressive success. Sony recently released an Uncharted film and HBO is producing a TV series based on The Last of Us starring Pedro Pascal. With its latest acquisition, Nintendo could be ready to bring more of its content to the small and big screens, which is (hopefully) good news for fans of its games. 

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Computing

Instagram expands Sensitive Content Control feature

Instagram is letting its users have more control over the content they see in search results and in content recommendations from the popular photo and video sharing app.

On Monday, Instagram announced that starting today, it would be updating and expanding its current Sensitive Content Control feature to allow its users to have more control over how much sensitive content they see in various sections of the app, such as: Explore, Search, Reels, Accounts You Might Follow, Hashtag Pages, and feed recommendations.

Instagram

The updated version of the Sensitive Content Control feature is expected to “be available to everyone in the coming weeks.” According to screenshots provided in Instagram’s announcement, the new version of this feature only filters out content from accounts you’re not following and still allows you to see all content from those you choose to follow. In terms of what “sensitive content” is, some examples that Instagram offers include “topics like drugs or firearms.”

The newly expanded feature will also offer three control options: More, Standard, and Less. More has less content restrictions and so you’ll likely see *more* sensitive content. Standard is the middle ground option that permits some sensitive content. And Less, has more content restrictions which means you’ll likely see *less* sensitive content. Users under the age of 18 won’t be able to enable the More option.

When the expanded Sensitive Content Control feature becomes available to you, here’s how to access it:

Open the Instagram mobile app. Select the Profile icon > Select the Menu icon in the top right > Select Settings > Select Account > Choose Sensitive Content Control.

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AI

Smartling lands $160M to help companies translate their content automatically

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As the pandemic drives businesses online, translation is becoming a key part of the digital transformation equation. One large-scale behavioral study in 2014 showed that 75% of consumers are more likely to buy products from websites in their native language. Another, this one by Localize, found businesses that invested in translation were 1.5 times more likely to observe an increase in revenue.

Against this backdrop, Smartling, a self-described cloud translation company, has raised $160 million in a venture capital round led by Battery Ventures. CEO Jack Welde says that the proceeds will be used to expand Smartling’s headcount while supporting product development and marketing efforts.

Smartling, which was founded in 2009 by Welde and Andrey Akselrod, is a language translation company that enables customers to localize content across devices and platforms. Smartling leverages a combination of AI-powered translation tools and human translators, localizing content for particular markets to ensure its intended meaning and connotation remains the same — and isn’t misunderstood.

“Two truisms have emerged about today’s enterprises: all business is global, and content drives global business,” Welde said in a statement. “The third leg of that stool is translation, since nearly all customers want to buy in their own language. This is a tremendous opportunity, and we are excited to realize it together with Battery.”

Localizing content

Smartling uses automation to quickly translate content into different languages. New content on customer sites and apps is flagged for translation and sent to translators for rewriting; when changes to the original language are detected, all foreign-language versions are flagged for translation. The changes are then delivered to front-end users through the backend of a customer’s system, independent of app updates.

In 2017, Smartling launched a mobile delivery network designed to deliver updated translations to smartphone apps decoupled from updates to the app’s core code. The idea is that international users see translated content faster without having to update the app beforehand. Instead, updates and new translations can appear as soon as the user opens the app.

Smartling claims to work with a few thousand translators in addition to an in-house staff of about 160 to provide text and video translation services. Translators perform their work in a computer-aided translation tool, which is followed by a translation review, legal review, and editing process.

Smartling relies partially on machine translation — i.e., AI-powered translation — for “high volume, low priority” content translations. While generally accurate, studies show that machine translation systems can produce text that’s less “lexically” rich than human translations — and more prejudicial. Google recently identified (and claims to have addressed) gender bias in the translation models underpinning Google Translate, particularly with regard to resource-poor languages like Turkish, Finnish, Persian, and Hungarian.

We’ve reached out to Smartling for more information about its AI bias mitigation efforts and will update this article if we hear back.

Opportunity for growth

In a boon for Smartling, the market for online translation services continues to climb steeply upward. According to Statista, it’s doubled in size from 2009 to 2019, reaching $49.6 billion two years ago. The machine translation market alone could be worth $230.67 in the next five years, Mordor Intelligence projects, growing at a compound annual growth rate of 7.1% from 2021 to 2026.

Underlining the opportunity, over 361 million people around the world participate in cross-border ecommerce. A study by Standard Chartered found that nearly half of U.S. businesses today say that their best growth opportunity is outside the U.S. And according to Common Sense Advisory, 76% of buyers say that they prefer to purchase a product with information in their own language when faced with the choice of two similar products.

Smartling has competition in Language I/O, a startup providing AI technologies for real-time, company-specific language translations. Unbabel and Lilt are among other rivals in the segment. But Smartling has managed to attract “hundreds” of large business-to-business and business-to-consumer customers including InterContinental, Pinterest, Shopify, and SurveyMonkey.

“Enterprises generally succeed on the strength of technology, supply chains, people, and workflows. As content has become essential to go-to-market strategies, content distribution has in some sense become its own supply chain and workflow. And, as that content supply chain extends globally, translation at scale has become the critical last mile for global enterprise growth,” Battery Ventures general partner Morad Elhafed said in a press release.

Smartling has raised over $220 million in venture capital to date.

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AI

Deep tech, no-code tools will help future artists make better visual content

This article was contributed by Abigail Hunter-Syed, Partner at LDV Capital.

Despite the hype, the “creator economy” is not new. It has existed for generations, primarily dealing with physical goods (pottery, jewelry, paintings, books, photos, videos, etc). Over the past two decades, it has become predominantly digital. The digitization of creation has sparked a massive shift in content creation where everyone and their mother are now creating, sharing, and participating online.

The vast majority of the content that is created and consumed on the internet is visual content. In our recent Insights report at LDV Capital, we found that by 2027, there will be at least 100 times more visual content in the world. The future creator economy will be powered by visual tech tools that will automate various aspects of content creation and remove the technical skill from digital creation. This article discusses the findings from our recent insights report.

Group of superheroes on a dark background

Above: ©LDV CAPITAL INSIGHTS 2021

Image Credit: ©LDV CAPITAL INSIGHTS 2021

We now live as much online as we do in person and as such, we are participating in and generating more content than ever before. Whether it is text, photos, videos, stories, movies, livestreams, video games, or anything else that is viewed on our screens, it is visual content.

Currently, it takes time, often years, of prior training to produce a single piece of quality and contextually-relevant visual content. Typically, it has also required deep technical expertise in order to produce content at the speed and quantities required today. But new platforms and tools powered by visual technologies are changing the paradigm.

Computer vision will aid livestreaming

Livestreaming is a video that is recorded and broadcast in real-time over the internet and it is one of the fastest-growing segments in online video, projected to be a $150 billion industry by 2027. Over 60% of individuals aged 18 to 34 watch livestreaming content daily, making it one of the most popular forms of online content.

Gaming is the most prominent livestreaming content today but shopping, cooking, and events are growing quickly and will continue on that trajectory.

The most successful streamers today spend 50 to 60 hours a week livestreaming, and many more hours on production. Visual tech tools that leverage computer vision, sentiment analysis, overlay technology, and more will aid livestream automation. They will enable streamers’ feeds to be analyzed in real-time to add production elements that are improving quality and cutting back the time and technical skills required of streamers today.

Synthetic visual content will be ubiquitous

A lot of the visual content we view today is already computer-generated graphics (CGI), special effects (VFX), or altered by software (e.g., Photoshop). Whether it’s the army of the dead in Game of Thrones or a resized image of Kim Kardashian in a magazine, we see content everywhere that has been digitally designed and altered by human artists. Now, computers and artificial intelligence can generate images and videos of people, things, and places that never physically existed.

By 2027, we will view more photorealistic synthetic images and videos than ones that document a real person or place. Some experts in our report even project synthetic visual content will be nearly 95% of the content we view. Synthetic media uses generative adversarial networks (GANs) to write text, make photos, create game scenarios, and more using simple prompts from humans such as “write me 100 words about a penguin on top of a volcano.” GANs are the next Photoshop.

L: Remedial drawing created, R: Landscape Image built by NVIDIA’s GauGAN from the drawing

Above: L: Remedial drawing created, R: Landscape Image built by NVIDIA’s GauGAN from the drawing

Image Credit: ©LDV CAPITAL INSIGHTS 2021

In some circumstances, it will be faster, cheaper, and more inclusive to synthesize objects and people than to hire models, find locations and do a full photo or video shoot. Moreover, it will enable video to be programmable – as simple as making a slide deck.

Synthetic media that leverages GANs are also able to personalize content nearly instantly and, therefore, enable any video to speak directly to the viewer using their name or write a video game in real-time as a person plays. The gaming, marketing, and advertising industries are already experimenting with the first commercial applications of GANs and synthetic media.

Artificial intelligence will deliver motion capture to the masses

Animated video requires expertise as well as even more time and budget than content starring physical people. Animated video typically refers to 2D and 3D cartoons, motion graphics, computer-generated imagery (CGI), and visual effects (VFX). They will be an increasingly essential part of the content strategy for brands and businesses deployed across image, video and livestream channels as a mechanism for diversifying content.

Graph displaying motion capture landscape

Above: ©LDV CAPITAL INSIGHTS 2021

Image Credit: ©LDV CAPITAL INSIGHTS 2021

The greatest hurdle to generating animated content today is the skill – and the resulting time and budget – needed to create it. A traditional animator typically creates 4 seconds of content per workday. Motion capture (MoCap) is a tool often used by professional animators in film, TV, and gaming to record a physical pattern of an individual’s movements digitally for the purpose of animating them. An example would be something like recording Steph Curry’s jump shot for NBA2K

Advances in photogrammetry, deep learning, and artificial intelligence (AI) are enabling camera-based MoCap – with little to no suits, sensors, or hardware. Facial motion capture has already come a long way, as evidenced in some of the incredible photo and video filters out there. As capabilities advance to full body capture, it will make MoCap easier, faster, budget-friendly, and more widely accessible for animated visual content creation for video production, virtual character live streaming, gaming, and more.

Nearly all content will be gamified

Gaming is a massive industry set to hit nearly $236 billion globally by 2027. That will expand and grow as more and more content introduces gamification to encourage interactivity with the content. Gamification is applying typical elements of game playing such as point scoring, interactivity, and competition to encourage engagement.

Games with non-gamelike objectives and more diverse storylines are enabling gaming to appeal to wider audiences. With a growth in the number of players, diversity and hours spent playing online games will drive high demand for unique content.

AI and cloud infrastructure capabilities play a major role in aiding game developers to build tons of new content. GANs will gamify and personalize content, engaging more players and expanding interactions and community. Games as a Service (GaaS) will become a major business model for gaming. Game platforms are leading the growth of immersive online interactive spaces.

People will interact with many digital beings

We will have digital identities to produce, consume, and interact with content. In our physical lives, people have many aspects of their personality and represent themselves differently in different circumstances: the boardroom vs the bar, in groups vs alone, etc. Online, the old school AOL screen names have already evolved into profile photos, memojis, avatars, gamertags, and more. Over the next five years, the average person will have at least 3 digital versions of themselves both photorealistic and fantastical to participate online.

Five examples of digital identities

Above: ©LDV CAPITAL INSIGHTS 2021

Image Credit: ©LDV CAPITAL INSIGHTS 2021

Digital identities (or avatars) require visual tech. Some will enable public anonymity of the individual, some will be pseudonyms and others will be directly tied to physical identity. A growing number of them will be powered by AI.

These autonomous virtual beings will have personalities, feelings, problem-solving capabilities, and more. Some of them will be programmed to look, sound, act and move like an actual physical person. They will be our assistants, co-workers, doctors, dates and so much more.

Interacting with both people-driven avatars and autonomous virtual beings in virtual worlds and with gamified content sets the stage for the rise of the Metaverse. The Metaverse could not exist without visual tech and visual content and I will elaborate on that in a future article.

Machine learning will curate, authenticate, and moderate content

For creators to continuously produce the volumes of content necessary to compete in the digital world, a variety of tools will be developed to automate the repackaging of content from long-form to short-form, from videos to blogs, or vice versa, social posts, and more. These systems will self-select content and format based on the performance of past publications using automated analytics from computer vision, image recognition, sentiment analysis, and machine learning. They will also inform the next generation of content to be created.

In order to then filter through the massive amount of content most effectively, autonomous curation bots powered by smart algorithms will sift through and present to us content personalized to our interests and aspirations. Eventually, we’ll see personalized synthetic video content replacing text-heavy newsletters, media, and emails.

Additionally, the plethora of new content, including visual content, will require ways to authenticate it and attribute it to the creator both for rights management and management of deep fakes, fake news, and more. By 2027, most consumer phones will be able to authenticate content via applications.

It is deeply important to detect disturbing and dangerous content as well and is increasingly hard to do given the vast quantities of content published. AI and computer vision algorithms are necessary to automate this process by detecting hate speech, graphic pornography, and violent attacks because it is too difficult to do manually in real-time and not cost-effective. Multi-modal moderation that includes image recognition, as well as voice, text recognition, and more, will be required.

Visual content tools are the greatest opportunity in the creator economy

The next five years will see individual creators who leverage visual tech tools to create visual content rival professional production teams in the quality and quantity of the content they produce. The greatest business opportunities today in the Creator Economy are the visual tech platforms and tools that will enable those creators to focus on the content and not on the technical creation.

Abigail Hunter-Syed is a Partner at LDV Capital investing in people building businesses powered by visual technology. She thrives on collaborating with deep, technical teams that leverage computer vision, machine learning, and AI to analyze visual data. She has more than a ten-year track record of leading strategy, ops, and investments in companies across four continents and rarely says no to soft-serve ice cream.

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Game

New World is getting a ton of new content: Here’s how to try it before launch

New World is getting a massive update later this month, and the update is adding so much that Amazon is launching a Public Test Realm (PTR) to put the new content through its paces first. A number of video games have PTRs to test updates before they go live for everyone, including some MMOs. New World‘s PTR is going live later today and will give players a chance to test out these upcoming features – which include a new weapon, new quests, and new enemies – for themselves.

New World PTR details

To start, it should be noted that all of the new content detailed in this article is not going live in the game yet, only on the PTR. The PTR itself is opening later today, at 12 PM PST/3 PM EST, with two servers, one on US East and one on Central Europe. That, as New World players have likely already guessed, means that access to the PTR will be limited.

Everyone who owns a copy of New World will find that the New World PTR has been added to their Steam libraries. I don’t see it in my Steam library at the moment, so the rollout may be taking Amazon longer than anticipated. In any case, the New World PTR will be a standalone application that needs to be installed before users can join.

Like other games that offer a PTR, New World‘s PTR won’t always be accessible. Instead, Amazon will open it up for predefined test periods, and at the end of those test periods, the servers will be closed, and progress will be wiped. Amazon also asks those who join the PTR to submit feedback on the PTR sub-forum or through the in-game feedback tool.

What the first PTR test includes

The inaugural PTR patch has a significant amount of new content in it. This update introduces a new weapon called the Void Gauntlet, which scales with both Focus and Intelligence. While that Intelligence scaling makes it a good choice for any mage players out there, the Focus scaling means that players using Life Staff now have a more offensive tool at their disposal for the times they aren’t frantically healing their friends and party members.

Amazon explains that the Annihilation tree for the Void Gauntlet will center on close-range damage with the Void Blade, while the Decay tree will be more support-based with the Orb of Decay, which can heal allies and place debuffs on enemies.

The update also introduces a new enemy type – Varangian Raiders consisting of Hewers, Scouts, Knights, and Archers – and has increased enemy variety. The announcement of greater enemy variety will likely be a welcome one among New World‘s player base, as the lack of variety has been a sticking point for some since launch.

The Varangian Raiders will also be the subject of two new quests, the first of which can be obtained by Abigail Rose in Western Everfall. Since Amazon says the level range of these new enemies will be 16-20, the quests associated with them will likely be similarly low-level. Those who have reached the level cap may not want to bother seeking out these quests, but it may not be a bad idea for those having some trouble earning gold in the endgame.

This update also contains new content for endgame players in its new Legendary Weapon Quests for the Void Gauntlet. You’ll need to be level 60 and have the Void Gauntlet’s level maxed before you can start this quest, and when you’ve accomplished that, you’ll want to find Antiquarian Abbington in Reekwater to begin.

With this PTR update, Amazon has also made some improvements to main storyline quests, implemented some changes to PvP missions, and has linked all of the trading posts in the game – something it signaled it would do last week. We don’t have any indication of when this update will be hitting live servers, but you can read more about it and the PTR over on the New World website.

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Categories
Game

Animal Crossing: New Horizons free and paid DLC add a ton of new content next month

As promised, today Nintendo debuted a new Direct centered entirely around Animal Crossing: New Horizons. In it, Nintendo revealed that Animal Crossing: New Horizons is getting a boatload of new content through both an upcoming free update and paid DLC. It seems like a lot is coming to Animal Crossing: New Horizons next month, but unfortunately, today’s Direct had some rather disappointing news as well in that this upcoming content update – Animal Crossing: New Horizons 2.0 – will be the last major free one for the game.

While it’s sad to hear that Animal Crossing: New Horizons won’t be getting any more major free content updates, we’re going out with a bang here. On November 5th, this update will go live, and with it, Brewster will be showing up on our islands. After completing a request from Blathers, Brewster will set up his cafe – The Roost – in the museum, where players will be able to kick back and have a cup of coffee with friends and residents alike.

The free content update will also add boat tours with Kapp’n to the game. Kapp’n will take players to mysterious remote islands that may have different flora from what we see on our home islands. The islands players visit may also have different seasons or different times of day, so they could be a good way to get seasonal or time-sensitive stuff outside of their usual windows of availability.

This update will also add new features like Gyroids, cooking, an open market on Harv’s Island that players can help develop, and expanded home storage. It adds quite a bit, but this free update only comprises one part of the inbound content for New Horizons. On the same day this update goes live, Nintendo will also launch paid DLC for New Horizons called Happy Home Paradise.

In this DLC, players will visit an island archipelago and design vacation homes for Animal Crossing characters. Each character will have specific items they want placed in their vacation homes, but beyond those, it sounds like players will be able to take the reins on interior design. Players will even be able to remodel homes by adding new structures to rooms, such as pillars, counters, ambient lighting, and even partition walls, and they’ll be able to take the techniques they learn back to the mainland and apply them to the houses on their main islands.

The currency players earn from their interior (and exterior) design jobs in the archipelago can be used to purchase rare items that may not be available back at home. It sounds like an expansive DLC, and you can get all of the details about Happy Home Paradise (and the version 2.0 update) in the videos we’ve embedded above.

The free content update and Happy Home Paradise will be going live for Animal Crossing: New Horizons on November 5th. Happy Home Paradise will run $24.99, which is fairly steep for a DLC. However, it will also be available as part of Nintendo Switch Online + Expansion Pack, which costs $49.99 per year for an individual subscription or $79.99 per year for a family subscription.

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Game

Mario Golf: Super Rush gets a bunch of new content in a surprise update

Fans of Mario Golf: Super Rush got some good news this morning, as Nintendo revealed that the game is getting some new content in a free update. The update is landing later today, and not only does it add a new character, but it also adds a new course. In addition, Nintendo is dropping a Ranked Match mode with this update, giving golfers the chance to prove their skills with a ranked ladder to climb.

The new character joining the roster today is Toadette, while the new course we’re receiving is New Donk City from Super Mario Odyssey. You can see both Toadette and New Donk City in the trailer Nintendo shared today, which we’ve embedded below.

Sadly, the trailer offers only a brief glimpse at both Toadette and New Donk City, but it does reveal that Toadette’s special shot is the Super Pickax Stinger. Like many of the other special shots in the game, the Super Pickax Stinger blasts away any balls that are in its path, so it’s a good option when you have a lot of balls ahead of you and want to ruin other players’ plans.

Nintendo’s tweets also give us a look at the Ranked Match mode that will be added today. From the screenshots, it looks like players will be ranked on a standard grading scale and that achieving an A- rank or higher will allow players to pick Yoshi’s color when they play as him.

Mario Golf: Super Rush isn’t the only Nintendo game to get a free update that adds a bunch of new content. Yesterday, Nintendo delivered an update to New Pokemon Snap which adds three new courses and 20 new Pokemon to photograph. While Nintendo doesn’t give a specific launch time for this Mario Golf: Super Rush update, it does say the update launching later today, so keep an eye out for its arrival if you’re a Super Rush player.

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Game

New Pokemon Snap content update adds three new areas to explore

So far, New Pokemon Snap is one of the Switch’s biggest releases of the year, and today Nintendo and The Pokemon Company announced that the game is getting a free content update. This doesn’t appear to be a small update either, as it adds 20 new Pokemon to photograph and three new areas to visit. So if you were hoping for more New Pokemon Snap, then it seems that you’re going to get it.

While The Pokemon Company didn’t outright the 20 new Pokemon being added to the game, there are definitely some glimpses offered in a new trailer that was released today. We get a look at the three new zones in the trailer as well, and they’re certainly very interesting, to say the least.

The first new area is called Secret Side Path, which has both day and night versions. On this course, the NEO-ONE will be miniaturized and you’ll be snapping photos of gigantic Pokemon. With that in mind, players should be able to snap some shots that aren’t possible in other zones, so Secret Side Path is definitely one of the more intriguing additions coming along with this update.

Mightywide River is the second new area, and as the name suggests, players will be floating down a river as they make their way through the course. In that way, it almost sounds like Mightywide River could be a spiritual successor to the original Pokemon Snap‘s Valley course. Finally, we’ve got the Barren Badlands, which harbors rocky cliffs, geysers, and “poisonous, gas-spewing swamps.” Like Secret Side Path, both Mightywide River and Barren Badlands have day and night courses as well.

Interestingly enough, not only has The Pokemon Company given us a release date for this update but it’s also provided a release time. The update will be going live at 6 PM PDT/9 PM EDT on Tuesday, August 3rd. Will you be returning to New Pokemon Snap to check out this update? Head down to the comments and let us know.

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Game

Animal Crossing: New Horizons Will Get More Free Content

In a tweet announcing yet another upcoming content update, Nintendo confirmed that it has even more content for Animal Crossing: New Horizons in development with the goal of launching later this year.

Over a year after release, Animal Crossing: New Horizons is still going strong. The game continues to receive content updates that bring items and events to the game. Nintendo’s announcement confirms that the company plans to continue support through 2021.

While Nintendo didn’t say exactly what new content was in development, the company will give fans an update soon. “More information will be shared in the future,” wrote Nintendo on Twitter, “so please stay tuned.”

So far, Animal Crossing: New Horizon‘s content updates have added dozens of new items to the game, including a warp pipe from the Mario franchise that lets players quickly move across their island. Other updates for the game have also added new events, including the much-loathed Bunny Day and new activities like swimming and diving.

In addition to these updates, more free content for #AnimalCrossing: New Horizons is currently in development for later this year. More information will be shared in the future, so please stay tuned. Thank you for your support and patience.

— Nintendo of America (@NintendoAmerica) July 27, 2021

In fact, the announcement that more free content updates are coming for the game was tied to another announcement for a new seasonal event. Starting on July 29, players can download a free update for the game that adds fireworks shows. In a screenshot shared along with a tweet from Nintendo, Redd is shown in front of the town hall at a small stand, likely where players will be able to purchase their own fireworks and other items. These fireworks shows will also be weekly, so players will have to be in-game at the right time to celebrate with their villagers.

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