‘Battlefield 2042’ will split cross-play between console generations

EA and DICE have shed some light on their plans for cross-play in Battlefield 2042. While the feature is still in development, there likely won’t be a way for all players to join the same lobbies.

During an upcoming invite-only technical playtest, PlayStation 5, Xbox Series X/S and PC players will be able to hop into games together. DICE is planning to split the player pool between gamers on those platforms and those on PlayStation 4 and Xbox One. PC and console players can opt out from playing against each other, which might soothe concerns about the disparity between controllers and mouse and keyboard.

Dividing players between console generations might come as a disappointment to some, especially for those with friends who don’t have a decent gaming rig or haven’t been able to snag a PS5 or Xbox Series X/S. However, it makes sense. The PS4 and Xbox One versions will have smaller lobbies than on PC and current consoles, with 64 players instead of 128, as well as slightly condensed maps. Gameplay will otherwise be the same on all platforms, including weather events like tornados.

Cross-progression is in the works too. Your progress and items (including ones you buy) will carry over from one platform to another, so if you hop between PC and PlayStation or Xbox, you’ll have access to all of your gear.

Elsewhere, DICE plans to use bots to fill out lobbies when needed to improve matchmaking and perhaps get you into matches faster. You can’t opt out from using the bots, though players will always have priority over AI soldiers. If a player leaves mid-game, a bot will take over until someone else joins. 

The bots should act in a similar way to human players, though they won’t be able to use wingsuits or class-based abilities. The AI soldiers can carry out other tasks, like reviving teammates, calling in vehicles and capturing objectives. You’ll be able to battle bots in solo and co-op modes too.

In a blog post covering these tidbits, DICE and EA spilled the beans about some other features, including vehicles, fully customizable loadouts and how different modes focus on certain areas of maps. Meanwhile, DICE said you won’t be able to fight on every floor of a skyscraper, only the lobby and rooftop. More details about Battlefield 2042 will be revealed at the EA Play Live event on July 22nd.

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Understanding and adapting to the ‘One-Tap’ generation’s preferences

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This post was written by André Madeira, the co-founder and CEO of Meemo.

Businesses spend a tremendous amount of energy differentiating between generations like Gen Z, Millennials, Gen X, and Baby Boomers. The effort seems truly misguided and wasteful in this day and age. After a decade of leading digital native products for end-users, we have recognized behavior similarities across multiple temporal generations that more accurately reflect the underlying population that companies ought to be targeting. We call it the “One-Tap Generation.”

What is the one-tap generation?

The One-Tap Generation is a cross-generational concept meant to encompass the tech-savvy, hyper-connected, convenience-seeking, always-online individual, regardless of age. This generation also has high expectations of having technology work hard on their behalf. For example, the typical One-Tap Generation user expects their interactions to be mobile-native and very easy to navigate on a phone screen. All actions are expected to be metaphorically as efficient as a one-tap or thumb swipe. Moreover, a smooth transition from intent to result is paramount. Basic information about themselves shall be magically known or readily available (i.e. aided by auto-fill technology). Simply put, this generation demands simplicity, automation, and ultimately convenience. The One-Tap Generation expects the technology they interact with to “get with the times!”

We have seen companies successfully address these challenges without being able to utter the concept proudly or properly articulate the cohort characteristics. Most successful apps have already shifted to one-tap or swipe interfaces. These are figurative terms to encompass carefully designed user experiences that achieve complex tasks with minimal input. Amazon’s famous “Buy now with 1-click” feature allowed users to purchase an item and be delivered to their home with a single click. Snapchat’s snap and swipe ethos to connect to friends quickly and Robinhood’s swipe-to-execute stock trades are popular examples of proper engagement with this generation. Klarna, Apple Pay, Google Pay, Affirm, Wealthfront, Venmo, Cash App, and many others have also reduced dramatically the number of steps in order to complete a task, from swipes, to one-taps, to biometric validation technology, to double-taps on your phone’s power button.

Today, the One-Tap Generation has very little patience for extra actions that should have been rendered obsolete by technology and artificial intelligence. Users often decide not to complete a purchase otherwise. Said simply, this generation expects technology to do the “auto-magical” hard work for them and is thus an increasingly demanding consumer.

Trading data for personalization

Another characteristic of the One-Tap Generation is their unique view on the use and storage of personal data. For them, there exists a more transactional view of the use of personal data (for convenience or benefits) if there is a demonstrable and transparent benefit. For example, the One-Tap Generation is comfortable with Netflix storing their viewing history because they understand the benefit of highly personalized recommendations. Businesses that understand and leverage this unique relationship with personal data will have a better success ratio. In a nutshell, highly personalized experiences are an expectation hallmark of the One-Tap Generation.

It is critical to observe that the typical target market with current buying power is not confined to Gen Z with their limited spending power, nor is it Millennials who have now experienced two major recessions in their adulthood. While the One-Tap Generation includes Gen Z and Millennial users, it is definitely not limited by age. It includes members of Gen X and some Baby Boomers who tend to be more established in their careers and personal finances and are familiar with the pains of e-commerce 1.0. The concept of the One-Tap Generation and its characteristics are thus essential to acknowledge for any business targeting the online and tech-savvy population.

The specific segmentation of users by age, race, and other basic demographic characteristics is primarily a carry-over from the old economic offline model. Having no data (or the ability to deal with data) caused businesses to overvalue these superficial traits as a proxy to real information about a specific population. Reacting to demand, ad agencies and networks supplied the market with solutions targeting these demographic characteristics. By and large, this has carried over to online advertising until Google started masterfully monetizing on user intention and Facebook (and Social Media 2.0) started monetizing on user interests (and browsing history). The next black box monetization opportunity will be leveraging the One-Tap Generation’s digital trail of actions in a hyper-personalized way.

As the One-Tap Generation evolves their personal habits with technology, they are creating irreversible change in the business and tech landscape. This group will be chiefly responsible to drive innovation given their high demands and strong preferences for ease of use. Indeed, once you go Tesla it is hard to convince yourself to spend six hours at a dealership; or once you go Lemonade, it is really painful to fill out a web form to answer 50 questions to get pet insurance. Altogether, this irreversibility in user behavior is what gives leverage to the One-Tap Generation. Businesses have no choice but to adapt and cater properly to this powerful and growing cohort, independent of age.

André Madeira is the co-founder and CEO of Meemo, a social financial mobile application that offers users automatic AI-powered search, personalized insights, modern peer-to-peer sharing, and rewards based on their transaction and purchasing history.


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