AMD and Nvidia GPUs are now under MSRP and cheaper than ever

The streak of good news for gamers in need of a new gaming PC continues as the prices of graphics cards keep on falling. The latest report about GPU pricing shows large drops for both AMD and Nvidia graphics cards.

This is the first time that some of the best graphics cards from the latest generations can be found not just at MSRP, but under it, marking a shift in the market that we haven’t seen in a really long time.


Most of us have gotten so used to the GPU shortage that news like this certainly feels like a dream come true — the graphics card prices continue falling. According to 3DCenter, which publishes regular reports on GPU pricing in Germany, both AMD and Nvidia GPUs are consistently dropping in price. This month, the report marks a first since the release of the latest AMD Radeon RX and Nvidia GeForce GPUs because the cards are near or even below their intended MSRP.

The latest analysis indicates that the average price of an AMD graphics card noted a drop of 8% below MSRP. Nvidia is still not quite there yet, but the prices have also dropped considerably. As it stands now, the average Nvidia GPU is around 2% more expensive than MSRP. However, there is a lot of variation across the board, and some of the more affordable GPUs are still seeing the worst price inflation while the high-end models are near MSRP.

Nvidia’s budget RTX 3060 and RTX 3060 Ti are now 11% and 17% more expensive than their intended prices. Interestingly enough, this doesn’t seem to translate to similar inflation for AMD, as the comparable GPUs from Team Red (RX 6600 and RX 6600 XT) are well below MSRP — 20% and 7%, respectively.

Looking at high-end graphics cards shows a slightly different story. Nvidia’s top GPU, the RTX 3090 Ti, is now 16% under MSRP, followed by the RTX 3090 at 8% below and RTX 3080 Ti at 13%. For AMD, the two top cards, the RX 6950 XT and the RX 6900 XT, are 4% and 16% below MSRP, respectively. However, the RX 6800 XT stays strong at 6% over MSRP. It’s worth noting that these cards were all cheaper to begin with, seeing as the RX 6950 XT has an MSRP of $1,099 compared to the $1,499 of the Nvidia GeForce RTX 3090 and the $1,999 of the RTX 3090 Ti.

It’s not just graphics card prices that are improving — the same can be said about DDR5 and DDR4 DRAM. According to TrendForce, a Taiwanese research firm, the prices of DRAM should drop by up to 8% due to inflation and the Russian invasion of Ukraine. These factors contribute to a lowered demand, and as a result, a decline in pricing.

While 3DCenter only reports on the European market, the downward trend is indicative of a price drop that’s seen globally. Prices may vary between markets, and exchange rates also play a part, but in general, things are certainly improving — and what a massive improvement it has been.

An Nvidia GeForce RTX graphics card seen from the side.

The pricing for some of Nvidia’s best GPUs peaked at around 300% of MSRP in May of 2021. AMD graphics cards always kept the prices a little more conservative, but even then, the prices reached as high as 216% around April and May in 2021. After dropping from the very top, the pricing evened out slightly, with both manufacturers hovering around 150-180% of the MSRP for months on end. It’s only in the last few months that the prices started to normalize.

What contributed to such a large drop in pricing? After all, going from over 300% to MSRP is certainly a massive difference. There are a few factors that play into it. For one, the cryptocurrency market is currently in shambles, and that makes GPUs much less desirable for crypto mining. We’re also finally starting to see the results of various supply chain improvements both Nvidia and AMD have made over the past couple of years to combat the increased demand for graphics cards. Not too long ago, finding a GPU in stock used to be next to impossible, but now, you can reasonably find all kinds of GPUs for sale. A larger supply combined with a lower demand both add up to a considerable price drop.

Both AMD and Nvidia are soon set to release the next generations of graphics cards. With AMD’s RDNA 3 and Nvidia’s RTX 4000 set to release this year, we might continue to see the pricing of RDNA 2 and RTX 3000 drop.

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Nvidia and AMD GPUs Have Reached Nearly 100% Over MSRP

A report examining the price trends in the GPU market shows there is little sign of improvement, with some graphics cards now reaching nearly double their retail cost.

According to the latest survey by 3DCenter, while there’s been a slight decrease in prices during the past few weeks for certain AMD graphics cards, the cost for the majority of cards have increased once again. AMD’s RDNA 2 GPUs are now 90% over the manufacturer’s suggested retail price (MSRP), with Nvidia’s Ampere-based lineup hitting 95% over MSRP.

From October 10 until October 31, the average price for the AMD Radeon RX 6000 series trended upwards from 183% of MSRP to 201%. During the course of this month until November 21, it dropped to 190%. It marks the first reduction in prices for the 6700XT, 6800, 6800XT, and 6900XT GPUs since July. Still, the fact remains that the MSRP has nearly doubled for those cards due to depleted stock amounts.

The average price for Nvidia’s GeForce 30 series, meanwhile, has hit its highest point since the start of July. The cost for the 3060, 3060 Ti, 3070, 3080, and 3090 GPUs increased from 188% of MSRP in October to 195% MSRP thus far in November. Although these video cards are still considerably expensive, those price points are a far cry from May 2021, when it cost 304% of MSRP.

Availability levels for both AMD and Nvidia GPUs remain unchanged compared to October. The 3DCenter report is based on the German market, but a quick look at third-party marketplaces like eBay shows how price hikes are also widespread in other key markets such as the U.S. and UK.

Promotional photo of an Nvidia GeForce RTX 3090 graphics card.

Aside from both supply issues and intense demand affecting the current market, an inevitable factor behind the surge in prices for GPUs can be attributed to cryptocurrency. Miners have joined scalpers in contributing to such cost increases due to the recent resurgence in the crypto space. It’s not just gamers who rely on graphics cards; miners can also utilize the power of GPUs for cryptomining purposes.

With this in mind, 3DCenter has added a new feature into its charts that highlights price levels of Ethereum. Unsurprisingly, the coin’s performance corresponds to the increase in prices for GPUs.

Moving forward, don’t expect prices to normalize until 2023 at the earliest. Nvidia believes the current GPU shortage will continue throughout 2022, while Intel says that a supply-demand balance won’t materialize until 2023. The only silver lining for consumers in the meantime are cards like Intel’s rumored sub-$200 Arc Alchemist GPU. Even then, scalpers will in all probability target that product as well.

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Good luck paying NVIDIA’s MSRP for an RTX 3060

Today is a big day for those who are in the market for a new GPU, as NVIDIA is releasing the RTX 3060. While that branding suggests it’ll be less powerful than the highly sought-after RTX 3070 and RTX 3080, it might the only obtainable option for those who have an aging PC and need to upgrade their graphics hardware.

On paper, at least, the RTX 3060 looks like it could be a good choice for those who are looking to upgrade right away, as it has an MSRP of $329 and may not be in as high of demand as its more powerful RTX 30-series brothers. In reality, though, paying NVIDIA’s MSRP is going to be difficult, and not necessarily because of scalpers.

If you take at look at listings on Best Buy or Newegg at the moment, you’ll find that in addition to every card being listed as out of stock, many of the RTX 3060 options are priced well above $329. For instance, Best Buy is showing only two RTX 3060 cards at the time of this writing, and they’re the EVGA XC Gaming model for $389.99 and MSI’s Ventus 3X model for $499.99.

It gets a little better over at Newegg because there are at least a few 3060 listings priced at $329.99 (Zotac’s Twin Edge model and EVGA’s XC Gaming model to name a couple), but there are still quite a few listings priced high as well. ASUS is offering two models – one from TUF Gaming and the other with ROG Strix branding – for $499.99 and $519.99, respectively, while Gigabyte’s Gaming OC model is $479.99.

With manufacturers hiking prices and scalpers all too willing to snatch up any available stock they can, paying NVIDIA’s MSRP of $329 for an RTX 3060 is going to be a big challenge. If you’re going to try to do that, good luck to you, but even an RTX 3060 might prove to be a very expensive purchase in this age of GPU scarcity.

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