Tech News

Suck it, Zuck — only 4% of US iOS users say ‘okay then’ to ad tracking

At the end of the day, all Apple wants is your money. Sometimes though, this desire for cash manifests as something that’s actually positive for users. And Apple‘s app tracking transparency is one of those things.

With the launch of iOS 14.5, Apple included a feature that allows you to stop apps tracking you across multiple bits of software or websites. Facebook and Mark Zuckerberg hate it — and you can find a breakdown of the function here.

And — would you believe it? — it appears as though droves of iOS users are opting out of being tracked across apps. No. Surely not. Never.

A new report from Flurry analytics estimates that only 4% of active iOS users in America have opted in to ad tracking: